Nicolas (Shenxin) Xu 徐申鑫
A research conducted by MarketingExperiments.com shows the first 7 seconds are the key to determine if a user leave a website. Despite all the tricks and shining graphics, they discover one important principal that over rule others “Clarity Trumps Persuasion” - Dr. Flint McGlaughlin. Business communication is clearly neither literature, nor law document. [...]
I accumulated some first hand experience in business development in the past 4 month. Let me share it with you.
#1 Locating the company is easy, talking to the person within the company is not
Many database, such as Lexisnexis, B&D, Hoovers, or Reference USA can help pretty accurately find a list of company by [...]
Here is my play book for start-up marketing, yall. One assumption for my play book to be effective is that you are creating innovative product or service. If it’s just a Chinese restaurant or government contractor, this probably doesn’t help much, but waste your time.
It looks very simple, as Warren Buffett [...]
Many interesting stories happen in the firm that I’ve been interning with for the past the 4 month. Here is one. This is a promotional product that my colleague created as corporate identity gift or souvenir.
What do you think of it?
My polarized opinion about this product is it’s a total disaster. This coaster [...]
Most of the classic physics rules we learned in high school, e.g.: Newton’s theory, does not apply to quantum physics. In nuclear physics, we use Einstein’s E=MC2, rather than using 93, 97 gas grade to measure the energy.
People say every rule is meant to be broken. Actually, it’s not [...]
There are a lot of things broke down in the past week. First, a washing machine in laundry shop in my neighborhood. Second, sink in my office building. Let me show you.
Bad luck of me. What are they going to do about it? I know it’s broken. I don’t [...]
As in most of the cases, the product itself is the most important aspect of marketing. I go to this place for dinner after work 4 times a week, and just didn’t see any body play this. There is something I’d like to improve.
1) Increase the price and increase the chance of winning
With [...]
“Many brands mix poor quality coffee beans with good ones to keep the costs down. That’s why a coffee lover can be so pleased with one cup, and so disappointed with another.”
Continue reading…
” We never mix the quality of coffee. We choose the very highest grade of beans from the best coffee-growing countries [...]
“Two little mice fell in a bucket of cream. The first mouse quickly gave up and drowned. The second mouse, wouldn’t quit. He struggled so hard that eventually he churned that cream into butter and crawled out. Gentlemen, as of this moment, I am that second mouse.”
from [...]
